Hotel digital marketing is more important than ever in today’s digital age. With online bookings increasing and hotels becoming more competitive, it’s important to keep up with the latest trends in digital marketing.
In this blog post, we’re going to discuss the latest trends in hotel digital marketing that can help hotels attract and retain customers.
Shall we begin?
Personalization
Personalization is no longer optional, but required. When customers interact with hotel brands online, they expect a personalized experience. Hotels need to create customized experiences that resonate with their customers, including personalized email marketing, that will attract more customers and will improve their rating.
Consequently, what hotels can do, according to the latest trends in hotel digital marketing, is use customer data to personalize offers, recommendations, and messages that are tailored to the needs and interests of the customer.
Social Media Marketing
Social media has become an effective way for hotels to connect with customers and increase brand awareness. As a matter of fact, according to a TripAdvisor’s report in 2018, 92% of travel and hotel business owners say that social presence is particularly important to their marketing strategy.
Hotels can share photos, videos, and updates about their properties on social media platforms like Facebook, Twitter, Instagram, and LinkedIn.
Besides, social media can be a vehicle for the promotion of special offers, events, and local attractions. Hotels can also use social media to engage with customers by responding promptly to comments and messages.
Video Marketing
One of the key advantages of using video marketing is the fact that it helps hotels to engage with potential guests in a more immersive way. Rather than relying on static images and text descriptions, videos can showcase the hotel’s atmosphere, amenities, and overall experience.
This can help to build trust with potential customers and increase their likelihood of booking a stay, as they have a more realistic image of what the hotel looks like.
In addition to showcasing the hotel itself, video marketing can also be used to highlight the local area and attractions. This can be particularly effective for hotels located in popular tourist destinations, as it can help to demonstrate the value of staying at the property.
Another benefit of video marketing is its versatility. Videos can be used across multiple platforms, including social media, email marketing, and the hotel’s website. This can help to increase the reach of the hotel’s marketing efforts and attract a wider audience.
Influencer Marketing
Influencer marketing has become increasingly popular in recent years, particularly in the travel and hotel digital marketing efforts. By partnering with influencers who have a significant social media presence, hotels can reach new audiences and build brand awareness in a more authentic and engaging way.
One of the most important advantages of influencer marketing is its ability to leverage the trust and credibility that influencers have with their followers. By working with influencers who align with the hotel’s brand values and target audience, hotels can tap into the influencer’s existing audience and benefit from their endorsement.
Artificial Intelligence
Artificial intelligence (AI) is a game changer for hotel digital marketing. Personalized marketing messages, personalized recommendations, and improved customer service can all be achieved with AI.
Moreover, chatbots, powered by AI, can be used to respond to customer queries and provide assistance in real-time. AI can also be used to analyze customer data to identify trends and preferences that can be used to improve marketing efforts.
Mobile Optimization
With the rise of mobile bookings, hotels need to make sure that their websites are mobile-friendly and that they provide a seamless user experience. Hotels can also leverage mobile apps for personalized experiences and real-time communication with customers.
By incorporating these trends into their marketing strategies, hotels can create unique experiences that resonate with customers and build brand loyalty.
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